Celebrating the bra

Amourette bra and hipster c/o Triumph

I'm very uncomfortable about discussing intimates. Needless to say, I've never bothered to properly measure my bust size, nor was I concerned about whether I was wearing the right bra size. I wore a 32B through high school and a 34B after I gained my Freshman 15 (well, Freshman 10 in my case) through my first year of university. But I started losing that weight and I started noticing that my bra wasn't fitting properly. How do I know? Well, I was moving furniture into my apartment and misplaced my keys. Hours later, I realized that I used my bra as a pocket and that my keys were still sitting in there. At the point where I could lose keys in my bra and not realize that I have pointy metal on my boob, I'd say that that means my bra doesn't fit properly.

In honour of the bra's 100th anniversary, Triumph has launched their 'Stand Up for Fit' campaign to fit 100,000 worldwide into their perfect bra. Historically, Triumph helped revolutionize the modern bra as we recognize it today by focusing on feminine details, beauty, and comfort. Today, they continue to make sure that women are feeling comfortable and confident in their bras by offering personal fittings.

After being fitted to the right size, I received the gorgeous Amourette bra and matching hipster. The good news is that I'm wearing the right bra size now. The bad news is that I'm a size smaller than I thought (hoped) I was.

To book a personal fitting time or to find a bra fitting clinic at a Hudson's Bay near you, contact bra.fittings.ca@triumph.com.

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