Monday, April 21, 2014

Modern thrift

I've been saying for a while now that if I ever become rich, I'm gonna be more dedicated to buying only eco-fashion. Eco-friendly and organic everything has gained a lot of steam in the past few years. It's healthier, higher quality, and socially responsible. But it usually also comes with a high price tag. When companies aren't cutting corners, costs tend to add up. Though, I'll admit that thinking that this is the only way to consume eco-friendly fashion is mistaken.

Enter Hey Jude. They're a vintage shop based out of Vancouver that focuses on re-imagining thrifted pieces to work with their creative energy and seasonal fashion trends. They also aim to find and reuse quality items that support eco-conscious initiatives. I fell in love with their lookbook and how expertly their pieces are styled and photographed. Usually when I see thrifted fashion, it's a run-off-the-mill floral skirt and denim vest. You know what I'm talking about- that boring vintage styling that makes you go, "Yeah, I can tell that used to be from the 80s". But with Hey Jude's styling, I'd never be able to tell that they were thrifted finds. Everything looks brand new, modern, and edgy. See for yourself: 

Images via Hey Jude

Happy Earth Day!

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  1. I just checked out the shop- love their pieces and the lookbook! Can't believe it's all vintage!

  2. Great pics and outfits!

  3. Whoa..okay, seirously? This is thrifted clothing?
    I need to check them out! This is amazing <3

    The Dragonfruit Diaries

  4. Hi Sabrina! Thanks for visiting my blog. I'm glad you did because now I know yours and can visit you. Btw, I love what you wrote on your "About" page. You're pretty witty. :-)

  5. Very cool site - thanks for sharing!


  6. Very nice! I will definitely check out the shop!

    xx Karolina

  7. Such a gorgeous lookbook, I love the look of that kimono! <3

    Tara x

  8. Wow! All of these are great pieces! I would have never guessed they were all from a thrift shop, I'm totally going to have to check them out! Thanks for sharing!

    <3, Pamela

  9. great outfit!
    new post on my blog, I'll wait on, let me know if you like it!
    a lot of kisses!
    Like a clown

  10. this is so cute I love all your outfits! :) I have a new outfit post on my blog and I would die if you could check it out and give me some feedback <3 have a great wednesday! (follow for follow? comment if you do :))


  11. Great photos! Thanks for all the outfit inspirations!

  12. I love the black lace dress, it looks both edgy and trendy! :X

  13. Love these looks- and that they're thrifted!


  14. wow these are some really beautiful outfits and pictures!!
    It's hard to believe that they were thrifted!

  15. I agree with you, If I could I would lean more towards Eco friendly clothes. The whole concept is amazing, but they are pretty pricey!
    Kat |

  16. Wow, beautiful pictures. All of the clothes look great.

  17. Sabrina, this looks like such a fabulous store. I love the way they took older clothes and made them relevant and beautiful. Great pieces are really timeless and it is a smart shopper who recognizes that. I love these looks and I really appreciate you sharing this resource with us. Kisses, Elle

  18. Thanks for sharing, a pity that prices are a bit high in eco fashion. But good that this change is going on and people become more aware of what they buy
    x Sandra

  19. Thanks for sharing! Love discovering new lines like this... Thanks for the love over on Palm and Peachtree! Will definitely be following along :)

    xo, Bekka
    Palm and Peachtree, A Fashion and Lifestyle Blog

  20. Thank you for sharing this! They actually have a nice lookbook, not to talk about the name they chose for the company :P LOVE IT!

    Arianna, Nymphashion ♡

  21. I agree, you can hardly tell these pieces are vintage! I love buying second hand and eco stuff too, makes you feel like you're doing your part!

    xx Hélène


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