Modern thrift

I've been saying for a while now that if I ever become rich, I'm gonna be more dedicated to buying only eco-fashion. Eco-friendly and organic everything has gained a lot of steam in the past few years. It's healthier, higher quality, and socially responsible. But it usually also comes with a high price tag. When companies aren't cutting corners, costs tend to add up. Though, I'll admit that thinking that this is the only way to consume eco-friendly fashion is mistaken.

Enter Hey Jude. They're a vintage shop based out of Vancouver that focuses on re-imagining thrifted pieces to work with their creative energy and seasonal fashion trends. They also aim to find and reuse quality items that support eco-conscious initiatives. I fell in love with their lookbook and how expertly their pieces are styled and photographed. Usually when I see thrifted fashion, it's a run-off-the-mill floral skirt and denim vest. You know what I'm talking about- that boring vintage styling that makes you go, "Yeah, I can tell that used to be from the 80s". But with Hey Jude's styling, I'd never be able to tell that they were thrifted finds. Everything looks brand new, modern, and edgy. See for yourself: 

Images via Hey Jude

Happy Earth Day!

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